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SMS • DLT • WhatsApp

Connect businesses with customers at scale.

A complete business communication layer: bulk SMS with DLT compliance, WhatsApp Business automation, and the APIs, templates and delivery reports that make messaging dependable.

Two channels, one platform

Reach customers where they actually read.

SMS reaches every phone instantly, with no app or data connection needed. WhatsApp adds rich, conversational, branded messaging. Together, they cover nearly every business message you need to send.

  • One integration for both channels
  • Template-based messaging for consistency and compliance
  • Delivery reports and status tracking
  • Automated triggers from your own applications
  • Fallback from one channel to another
SMS
WADHWNTransactional
Your OTP is 482913. Valid for 5 minutes. Do not share it with anyone.10:01
Order #8814 has shipped and arrives on 3 Oct. Track: wt.in/t881410:14
Delivery report
Delivered ✓Sample view
Bulk SMS & DLT

Compliant, high-deliverability SMS.

In India, business SMS runs through DLT (Distributed Ledger Technology) registration. We help you register, structure and operate your messaging correctly, so messages arrive instead of being blocked.

  • Bulk SMS
  • Transactional SMS
  • Promotional SMS
  • OTP SMS
  • DLT registration support
  • Sender ID / Header management
  • Template management
  • SMS API
  • Delivery reports
  • Campaign management

Transactional SMS

Alerts, confirmations, statements and service messages to existing customers.

OTP SMS

Time-critical one-time passwords for login, payment and verification flows.

Promotional SMS

Offers and campaigns sent to opted-in audiences, through the correct promotional route.

DLT support

From registration to first message.

DLT compliance is the part most businesses find confusing. We guide each step.

Entity registration

Register your business as a principal entity with the relevant operator portal, with the documents required.

Sender ID / header

Register the alphabetic header your customers will see, such as your brand name.

Template approval

Register message templates with variables, categorized as transactional, service or promotional.

Connect & send

Link approved headers and templates to your account and start sending by API or dashboard.

Registration requirements, timelines and approvals are set by telecom operators and regulators and can change. We will confirm current requirements for your case during onboarding.

WhatsApp

Business conversations, automated.

WhatsApp is where customers already are. We integrate the WhatsApp Business platform with your systems so notifications, reminders and campaigns go out automatically — and replies come back to you.

  • WhatsApp Business automation
  • WhatsApp API integration
  • Automated notifications
  • Payment reminders
  • Customer notifications
  • Campaign messaging
  • Template-based messaging
  • API integration
  • Automated workflows

Payment reminders

Polite, automatic nudges before and after due dates, with payment links.

Invoices & receipts

Send documents the moment they are generated.

Notifications

Order, booking, shipment and account updates.

Campaigns

Approved template campaigns to opted-in customers.

Automation

Turn repetitive communication into intelligent workflows.

Events in your business trigger the right message on the right channel — automatically.

Business Eventinvoice · login · expiry
Your ApplicationERP · CRM · website
Wadhwani
Technology LayerAPI · rules · templates
WhatsApprich, template-based
SMS / DLTOTP · alerts · promos
Customerdelivered · read · replied

Payment Reminder

  1. Payment due
  2. API call
  3. WhatsApp message
  4. Customer pays

OTP

  1. User logs in
  2. API call
  3. SMS via DLT route
  4. Customer verified

Membership Expiry

  1. Expiry event
  2. Automation rule
  3. WhatsApp + SMS
  4. Customer renews

Invoice

  1. Invoice generated
  2. API call
  3. WhatsApp with PDF
  4. Customer notified
Messaging API

One API. Every channel.

Send SMS and WhatsApp messages from your website, app, CRM or ERP with a single, well-documented REST integration.

  • REST + JSON requests
  • Token-based authentication
  • Webhooks for delivery and replies
  • Rate limiting and queueing
  • Request logs and audit trail
  • Sandbox for testing
POST /v1/messages
// Send a WhatsApp template message
POST https://api.example.com/v1/messages
Authorization: Bearer <your-api-key>
Content-Type: application/json

{
  "channel":  "whatsapp",
  "to":       "+91XXXXXXXXXX",
  "template": "payment_reminder",
  "params":   ["Rahul", "INV-2041", "4500"],
  "webhook":  "https://yourapp.com/hooks/delivery"
}

// 202 Accepted
{ "id": "msg_7f3a…", "status": "queued" }
Platform features

Everything around the message.

Template management

Create, register and version templates with variables. Keep every message consistent and compliant.

Delivery reports

Sent, delivered, failed and read statuses per message, with reasons for failures and exportable reports.

Campaign management

Upload contact lists, schedule sends, segment audiences and review campaign performance.

Sender ID management

Manage headers and their approvals across transactional, service and promotional categories.

Fallback routing

If WhatsApp is not delivered, fall back to SMS automatically so critical messages still get through.

Opt-in & consent

Respect customer preferences with opt-in tracking and unsubscribe handling built into flows.

Use cases

Messaging across industries.

Retail & e-commerce

Order confirmations, shipping updates, abandoned-cart nudges, delivery OTPs.

Education

Fee reminders, attendance alerts, exam notices and parent communication.

Gyms & memberships

Renewal reminders, expiry alerts, class updates and payment links.

Finance

Transaction alerts, EMI reminders, OTPs and statements.

Healthcare

Appointment reminders, report-ready alerts and follow-ups.

Logistics

Dispatch and delivery updates, proof of delivery, driver coordination.

Comparison

SMS or WhatsApp?

Most businesses use both — here is how they differ.

SMSWhatsApp
ReachAny mobile phoneUsers with WhatsApp installed
Internet neededNoYes
Rich media & buttonsText onlyImages, PDFs, buttons, quick replies
Best forOTPs, critical alerts, broad reachReminders, invoices, conversations, campaigns
ComplianceDLT registration of entity, header and templatesBusiness account approval and message templates
FAQ

Communication questions.

What is DLT and do I need it?

DLT is the registration framework for business SMS in India. Registered entities, sender IDs and templates are required for transactional, promotional and OTP messages.

What is the difference between transactional and promotional SMS?

Transactional SMS covers service messages such as OTPs and alerts to existing customers. Promotional SMS is marketing content to opted-in audiences and follows separate rules.

Can WhatsApp messages be sent automatically?

Yes. Using the WhatsApp Business platform and approved templates, messages can be triggered automatically by events in your application.

Can I track whether messages were delivered?

Yes. Delivery reports and webhooks provide status for each message, and campaign dashboards summarize performance.

Can I integrate with my own software?

Yes. A REST API with webhooks connects to websites, mobile apps, CRMs, ERPs and payment systems.

Let's build the technology behind your next idea.

Whether you need infrastructure, hosting, communication automation, APIs, AI or a new technology solution, talk to our team.